Gain The Lead
"Gain the Lead" is a mini podcast series about change management in FinTech and Payment industry. We share valuable tips and knowledge of how to be a successful manager in a rapidly changing world of financial technology and continue growing your business no matter what. #GTLpodcast
Gain The Lead
Mastering Price and Condition Negotiations with Neurocommunication
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James Miller
Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down:
✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy)
✅ The most common pressure tactics buyers use—and why they work
✅ A simple, neuroscience-backed playbook to stay in control & protect your margins
✅ Proven counter-strategies to push back confidently without losing the deal
Whether you're in B2B Tech or Pharma Sales, this episode will help you negotiate like a pro and close deals on your terms.
🔥 Listen now and start negotiating smarter!